Eczacıbaşı Consumer Products Takes a Major Step Forward in Morocco

Following the establishment of its tissue paper factory in Morocco in 2022, Eczacıbaşı Consumer Products has made another significant move in its regional expansion strategy by acquiring Jeesr Industries, the country’s leading tissue paper producer.

With an annual production capacity of 30,000 tons, Jeesr Industries boasts a strong portfolio of brands, including Pandoo, Dalaa by Wooly, Sany, and Eversilk.

Eczacıbaşı Group Chairman, Bülent Eczacıbaşı, highlighted the strategic importance of the acquisition: “The purchase of Jeesr Industries underscores our strong confidence in Morocco’s economy and reflects our commitment to localization as we pursue regional growth. We are pleased with the progress of our tissue paper business in the region and will continue to explore investment and acquisition opportunities in this market across our other business lines.”

Eczacıbaşı Consumer Products CEO, Bülent Kozlu emphasized Morocco’s potential as a key market: “With a population of 38 million and a steadily growing economy, Morocco is one of the most promising markets in Africa and the Middle East. We’ve seen Moroccan consumers’ increasing demand for innovative and high-quality products, particularly through their strong interest in Selpak’s three-ply tissue paper. This acquisition marks a pivotal second step, enabling us to expand our brand portfolio and achieve vertically integrated production with Jeesr Industries. As the leader in Morocco’s tissue paper market, Jeesr brings powerful brands and advanced production and converting facilities, which will significantly enhance our capacity to meet the growing demand for toilet paper, paper towels, and tissues. Once the integration of both companies is complete, we will continue to invest in Morocco to strengthen our position further.”